
Corporate Culture
On August 1997, our company, under the leadership of General Manager Yuan Shuhua, embarked on a task to encapsulate our organization’s desired work attitudes and methods of dealing with issues into 5 philosophies of our Corporate Culture. This project was completed in 4 months.

Our company promotes this corporate culture by pushing for paradigm shifts through the exemplary conduct of managers and senior employees, presentations during employees’ assemblies, training programs for all levels, the rules and regulations of the company, promoting slogans, and introductory trainings for new employees. By doing these, we hope to establish the company’s desired values and working principles in our employees, at the same time creating a unique and conducive working environment.

1. Holistic Interests
Fulfilling maximum holistic interests is our fundamental principle; Communication and cooperation is the best way of achieving our goals. We strongly believe that the company’s prospects are dependent on mutual support and each individual’s contributions.
Among the 5 philosophies of corporate culture, “Holistic Interests” is of utmost importance to the company. We establish and disseminate our corporate culture, and inculcated the idea of “Holistic Interests” being a priority. Ultimately, this will bring about a mutually beneficial scenario.
Our working and personal lives are filled with dilemmas:

Faced with dilemmas, one’s choice is obvious when we put “Holistic Interests” as a priority. When the company’s rules and regulations are abided by, order is ensured. Putting “Holistic Interests” over personal interests will safeguard one’s long-term well-being.
2. Prudence and Incorruptibility
One should be frugal in spending the company’s resources. Justice, honesty, and being upright are of importance to the company.
(a) Be frugal and avoid unnecessary expenditure of the company’s funds.
(b) Refrain from being flamboyant in the workplace.
(c) Treasure the company’s resources and reputation.
The company does not expect one to scrimp and save just to be frugal. The important thing is to save as much as possible on the condition that goals are met.
We achieve incorruptibility and justice by refining one’s etiquette, recognizing one’s weaknesses, improving self-control, hence subduing greed. Mistakes are commonplace in all and human’s basic instinct is to tell falsehood to protect themselves. One must practise constantly in order to consider “Holistic Interests” and face mistakes bravely.
3. Pragmatism
Prompt exposure of problems is our company’s core work value. We will deal with difficulties and challenges that arise from this promptness bravely and responsibly without hesitation.
This philosophy emphasizes on immediacy, requiring the problem to be settled without delay. All detriments to the company’s holistic interests must be dealt with instantly, regardless whether the cause of the problem is you, your department, or others in the company. As compared to the holistic and long-term benefits gained by the company, the challenges and difficulties caused by the philosophy of “Transparency and efficiency” is inconsequential.
4. To Surpass Oneself
Do not be preoccupied with the status quo but instead focus on continuously upgrading one’s abilities, aiming to achieve one’s goals, and gaining satisfaction from work.
“To Surpass Oneself” requires us to correctly understand ourselves, discover our potential and to challenge ourselves. Motivation is constantly gained through the satisfaction achieved from work. Surpassing oneself, in other words, is to progress continuously.

5. Bravery in Innovation
Innovation is the force that drives our company’s progress. Innovations which risks have been assessed are beneficial to the company’s balanced and steady advancement.
Innovation is the process of putting new ways of solving problems into practice.
Innovation includes introducing new products and technologies, venturing into new markets, discovering and using new sources of raw materials, using new manufacturing processes, exploring new methods of management, and materializing structural changes in the company etc.
Currently, the channels for innovation are the feedback system, QQC, project initiatives, and unsettled problems etc.
During the process of innovation, we must assess the potential risks and negative side effects, thereby selecting suitable methods of controlling them. As a result, innovation gives us an edge over our competitors, and provides us with opportunities to advance.